The marketing claims on food for a long time have mislead us into purchasing things which we believe are healthy and more beneficial based around “sketchy” claims.

Using such words as “light” where there are NO set criteria as to what “light” even means, weight, colour, taste?

Another one, “low in fat” which generally means that although it may be low in fat, when you check the label you discover the calories tend to be around the same as they get made up with other ingredients which aren’t fat.

It’s never as straight forward as it sounds.

The latest one that caught my attention “high in protein.” Protein help's us feel full which is important when losing weight.

Let’s take Weetabix Protein (there are others), I used to squeeze at a push 5 of them in my bowl way back when 😁

2 biscuits: Contains 7g of protein and 144 calories.

Just to be clear……

7g is NOT a high serving of protein!
(Granted adding some milk will bump this up ever so slightly)

To get what I would consider a fairly decent serving, not necessarily high, you would need to have at least 6 biscuits to get a 21g serving (which wouldn’t fit in my bowl 🙁 ) at a cost of 432 calories before adding milk to it.

Now when you’re on a diet that is quite a high price to pay to get protein in!

When you look at meats like turkey and chicken where 100g will give you approximately 20-25g protein for just over 100 calories, seems a bit of a no brainer right?

A 40g scoop of whey protein has over 30g of protein for 150 calories, again far more bang for less buck.

When it comes to any nutritional claims about high protein, low fat, low in sugar, always check the label to see if they’re actually telling you the truth.

If I tell you enough times I’m a millionaire, advertise it everywhere, plaster it on all the shop windows over town you might actually believe me......

Until you check my bank account 💷